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Advertising Manager

By: Human Resources | 11/03/2020 < Back to Motor Life Home
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Holley Performance Products seeks an Advertising Manager for a full-time role within our automotive aftermarket organization. The company and location of the job is in Bowling Green, KY – a “certified” car town and only an hour north of Nashville.


We are looking for an individual to develop and manage the advertising portion of our marketing plans to raise awareness and interest in our products. This individual will be responsible for setting goals, developing campaigns, managing and reporting on the traditional advertising portion of our strategy. This Advertising Manager will develop effective campaigns that are consistent with the brand(s)’ image they help develop. Campaigns will be on digital media, TV, as well as some limited print publications. This person will collaborate with other marketing team members to ensure alignment with our social media, e-mail, events, video, content, and other campaigns. This position will work with the company’s creative team and should possess knowledge of layout and design flow to ensure effective and professional creative that accurately represents our brand(s) messaging. If you are passionate about marketing and performance automobiles, this is the perfect position for you!


This role works collaboratively with the marketing leads within the organization as well as product managers and engineers to determine what products should be promoted.


Role and Responsibilities:

  • Develop, set goals, and manage advertising campaigns for the majority of Holley’s brand portfolio on digital, TV and some limited print publications.
  • Work with marketing leaders and product management to help develop and ensure alignment with strategic product initiatives as the focus of our advertising efforts.
  • Manage and place creative for 30+ brands across large volumes of outlets.
  • Report on campaigns and optimize based on findings.
  • Develop and drive creative messaging and brand image campaigns as a jump off point for other department personnel to use in their messaging.
  • Responsible for information accuracy and final editing of all advertising content.
  • Responsible for negotiating and purchasing advertising with the ability to evaluate based on CPMs, CPC and other relevant techniques.
  • Responsible for invoicing and budget management to assure accuracy, pacing and reporting.
  • Benchmark effectiveness of different ad campaigns and ad types within a CRM.
  • Research and stay current with all available outlets and methods of advertising to the aftermarket.
  • Work with creative team to develop professional and effective creative themes on not only advertising campaigns, but all company creative including: packaging, event artwork, apparel, website content, email content and some limited video production.
  • Build and maintain relationships with editorial teams at media outlets to suggest ideas for editorial coverage.


Qualifications and Education Requirements:

  • Experience with and knowledge of automotive performance parts and large variety of market niches.
  • Experience with and knowledge of the vast array of automotive aftermarket media outlets.
  • Experience with advertising copy creation and layout knowledge to drive effective messaging.
  • Bachelor's degree in advertising, marketing, communications (or similar work experience) preferred.
  • Experience with the following software: Excel, Microsoft Word, and PowerPoint.
  • Understanding of impressions, CPM, CPC and other advertising evaluation techniques.
  • Excellent organization and time management skills.
  • Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.
  • Existing relationships with current automotive publishers and editors is a plus.


Preferred Skills:

  • 3 to 5 years of equivalent work experience
  • Detail oriented
  • Resourceful and able to troubleshoot issues
  • Experience with Google Campaign Manager preferred
  • General marketing knowledge preferred
  • Ability to shred tires, shift gears, race go karts etc. at company owned events and department team building functions a plus.


This position is located in Bowling Green, KY


Send resume: resume@holley.com

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