LS Powered C10 Restomod: Time Traveling Hauler


LS Powered C10 Restomod: Time Traveling Hauler


Like many enthusiasts, Marco Reyna’s passion for hot rodding developed long before he had a driver’s license. Growing up in the Texas panhandle, Reyna says that model cars served as his gateway into all things automotive, and tinkering with those provided a primer for the modifications and restorations he would embark on later in life. And thanks to the successes of the family’s industrial parts fabrication and supply business, Reyna and his father recently decided to expand their business interests into the automotive realm.

“With our other business growing, it gave me the opportunity to pursue this in earnest,” he explains. “And in 2020, I ended up going out to a Mecum auction in Dallas and purchasing several vehicles at the event, and this ’67 C10 was one of them.”

Reyna says that the truck was already a respectable cruiser when he took delivery of it, but he saw room for improvement. Motivated by a carbureted 305-cube small-block V8 paired with a TH400 three-speed automatic and dressed in fresh glossy blue paintwork, it fit the bill perfectly for one of his new shop’s first projects. “Back in high school, my brother-in-law had up a ’69 C10 that he had fixed up. I loved that truck from the day he got it, and I always wanted one of my own. So when I saw this one at Mecum, those memories just came flooding back. This one was a pretty basic C10 without much customization when I got it – just a solid daily driver.”

Soon after taking delivery, Reyna devised a game plan for the truck, and within a few months of its purchase, he’d already dropped a 5.3-liter LS V8 into the engine bay to help modernize the C10’s road manners and bump up the horsepower. Pulled from a 2006 Chevy Silverado, the LS was outfitted with a Comp Cams camshaft, a Holley Hi-Ram intake, and a Flowmaster American Thunder exhaust system, while a Holley Terminator EFI system took the place of the factory ECU to oversee operations.

“I chose the Terminator EFI after a bit of research,” he says. “A friend of mine had used this system in a Chevelle build, and after talking with him about it, it seemed like this system offered a lot of useful features that the build could grow into, but it was also easy to work with and tune on. The system’s been great, and we’ve used it in all our builds ever since.”

Backed by a 4L60E automatic transmission and a narrowed 10-bolt rear end, Reyna says that the combination makes a healthy 340 horsepower at the wheels. “I did the swap myself to get the experience,” he says. “And that was around the same time that I met the guys who would become the crew at our shop, Show & Speed Hot Rods.” Soon after the C10’s heart transplant, he brought the truck to the team to get some wiring sorted out. But after they got wind that the truck would become a calling card for the new venture, the project took on a life of its own.

“I kind of off-handedly mentioned to them that I wanted to use the truck to showcase what the shop could do,” he recalls. “And before I knew it, they had the whole truck torn down to re-do everything. They wanted it to properly represent what they’re capable of doing, and rightfully so.”

The team started by tossing out the stock suspension setup in favor of a Ridetech StreetGrip system, while stopping power was significantly improved by way of a Wilwood big brake kit. “When we went to put the new suspension on, we discovered that the chassis was slightly bent, so we had to fix that first,” he tells us. “Once that was taken care of and everything was on the truck, we moved on to the metal work.” Along the way, the team fabricated custom panels to enhance the engine bay’s aesthetic before cleaning up the body and applying a satin clear coat finish to the existing royal blue paint.

“Some things had already been done when I bought the truck, like the relocation of the fuel filler to the bedside,” says Reyna. “But we de-badged it and cleaned up the holes, and we created that custom walnut bed from scratch in-house.” A set of 20-inch Boze wheels complete the C10’s modernized look.

The team also turned their attention to the interior, outfitting the truck with custom fiberglass door panels, Dakota Digital gauges, and two-tone leather upholstery with gray seat inserts that match the C10’s bumpers. “I didn’t want to get too wild with the build, but I wanted it to stand out,” Reyna says. “And I think we achieved a good balance there. The truck is a blast to drive, and I think it’s an effective way to show off a variety of the things that we can do at the shop.”

The project took about nine months from start to finish, and in the time since, Reyna has brought the truck out to the C10 Nationals on several occasions, along with Goodguys events and LS Fest Texas. “Most recently, we had it on display at Summit Racing’s facility in Arlington, Texas for about a month,” he notes.

These days the work at the shop is keeping Reyna and his team busy as they take on increasingly ambitious projects. The roster of builds currently includes a Magnuson-supercharged ’66 Chevelle, a ’61 Corvette underpinned by a Roadster Shop chassis, and another C10 that’s also riding on a Roadster Shop chassis. But when asked if he has any plans to take this ‘67 project a step further, Reyna is pretty adamant that it’s now in its final form.

“We’re taking things to the next level these days, but this one is probably not going to get reworked any time soon. I think that if I changed anything about it at this point, my painter would probably kill me!”


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