Social Media Manager

By: Human Resources | 11/12/2020 < Back to Motor Life Home

Holley Performance Products seeks a Social Media Manager for a full-time role within our automotive aftermarket organization. The company and location of the job is in Bowling Green, KY – a “certified” car town and only an hour north of Nashville!

We are looking for a social media expert to lead and support our marketing team by managing and reporting primarily on social media campaigns including, but not limited to: Facebook, Instagram, YouTube, LinkedIn, Twitter, Tik Tok, and other platforms. You will have the opportunity to represent many of our brands digitally. If you are passionate about digital marketing and cars, this is the perfect position for you.

This role works collaboratively with the Digital Marketing Director to support Holley’s digital marketing strategy. You’ll be a part of a highly talented group of marketing and web professionals.

Role and Responsibilities:

  • Drive the direction and lead the social media team.
  • Creating and managing digital marketing campaigns using Facebook, Instagram, Twitter, Linkedin, Tik Tok, and other platforms.
  • Reporting on campaigns and optimizing based on findings.
  • Testing new features and tactics as the platforms evolve.
  • Sharing platform performance and feature knowledge with upper management.
  • Develop relationship with key influencers, media, racers, and race sanctioning bodies as means to continually develop new forms of social content and maximize their contractual obligations.
  • Responding to posts with accurate information and friendliness.
  • Developing digital marketing plans for new products using all stages of the marketing communications funnel.
  • Handle day-to-day social inbox messages and maintain a workload of projects.
  • Identifying areas of opportunity and sharing this knowledge with both direct and senior management.

Qualifications and Education Requirements:

  • 3+ years’ experience in a social media management role
  • Experience with and knowledge of automotive performance parts a plus.
  • Highly experienced with Facebook and Instagram, including campaign management
  • A good display of photography and videography skills preferred
  • Bachelor's degree in marketing, communications, or similar work experience preferred.
  • Experience with the following software: Excel, Microsoft Word, and PowerPoint.
  • Excellent organization and time management skills.
  • Strong written and verbal communication skills.
  • Experience with Hootsuite and/or Hubspot a plus.

This position is located in Bowling Green, KY

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