Web Content Specialist

By: Human Resources10/17/2019 < Back to Blog Home

Role and Responsibilities:

This role works closely with IT team throughout the project, assisting with pre-launch and post-launch plans; tracking of Web site metrics, staying on top of trends in Internet marketing, and making recommendations to improve sites and drive new opportunities.

  • Website content optimization
  • Assist with content modifications, additions and deletions, and implementing approved digital enhancements on website and its platform
    • Ensure our corporate websites have accurate product information, features, photos, videos, specs and more.
    • Control quality of work across digital platforms. Includes (but not limited to) ensuring content renders correctly on all browsers and devices
    • Assist in ensuring best SEO practices for web content
    • Assist with other technical production duties as needed, such as videos, images, design comps and wireframes
  • Work with internal partners to develop realistic, creative and technical solutions based on the needs of the business bringing new digital content from the design phase all the way through to completed development while maintaining excellent customer service
  • Help with brainstorming and implementing new features to augment site functionality

Qualifications and Education Requirements:

  • Must be able to easily handle day-to-day maintenance tasks and maintain a workload of projects
  • 2 years: Web experience, preferably on a large, consumer-facing e-commerce website
  • Being a fast, independent learner able to master new skills quickly
  • Ability to communicate complex ideas and processes in a simplified manner
  • Excellent organization and time management skills
  • Four year degree preferred
  • Strong written and verbal communication skills
  • The ability to work with a team and independently
  • Self-starter. Proven ability to drive projects to completion with good decision-making

Preferred Skills:

  • Hands on aftermarket automotive knowledge strongly favored 
  • Web site management skills a strong plus
  • Web Design Skills
  • Understanding of HTML5, CSS and browser capabilities
  • Fundamental understanding of HTML/CSS concepts
  • General knowledge of basic SEO best practices
  • Experience in WordPress
  • Marketing knowledge preferred
  • Resourceful and able to troubleshoot issues
  • Social media, photography, videography or design experience a plus
  • Proficiency in Adobe Creative Suite a plus

This position is located in Bowling Green, KY

Send resume:

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