Reinventing Ram
Even at a glance, it’s clear that this is a comprehensive re-think of the Ram 1500 design. Described by the automaker as “brutiful” – a portmanteau of brutal and beautiful – it showcases a much more streamlined and futuristic interpretation of the brand’s light-duty truck as well as a stronger effort to reduce aerodynamic drag.
Skid plates, 24-inch wheels and a high beltline give the pickup a decidedly muscular look, but elements like the hourglass body shape, flush-mounted door handles, tuning fork-style LED highlights, and the elimination of the B-pillar – the latter of which yields a sleeker profile – make it clear that Ram intends to push its exterior design into new territory.
The concept’s rear “suicide” doors and lack of a B-pillar provide a wide berth for passengers and cargo.
The concept’s proportions come courtesy of the STLA Frame EV platform, an all-new architecture that’s expected to underpin an array of different trucks and SUVs in the Stellantis portfolio going forward. The company says that new safety systems and the use of compact electric motors allowed the design team to shift the pickup’s cabin forward and increase its length by four inches versus the cabin in the 1500 that’s on sale today. Those changes should translate to more interior space and increased comfort, and the additional length also yielded enough room to add removable third-row jump seats.
The concept’s interior features the “Ram Track,” a floor-mounted rail attachment system which provides cabin modularity in regards to the seating configuration and storage options, as well as usable tie downs. Like the Ford F-150 Lightning and Chevrolet Silverado EV, the Ram Revolution features a “frunk,” or front-trunk, and the Ram Track system is integrated into this storage area, too. Both the mid-gate and frunk also feature pass-throughs – used in conjunction, the concept truck can swallow up objects that are up to 18 feet long with the tailgate closed.