Eleven years ago Robin Lawrence was tapped to lead the charge for EFI at Holley. In between the braps of an impact wrench, the veteran racer from Galesburg, Illinois tells us that it’s a job which has evolved significantly over the years. “Sorry, I’m taking main cap bolts out – I’m trying to get some parts out to Michigan,” he says. “Rather than ship parts over there, I need to pull something apart so I can take it with me.” Now serving as the director of motorsports for the company, the demands of the gig split his time between the drag strip and the office, but it’s clear that the company found the right man for the job.
Lawrence got his start in NMRA competition back in 2000 running Factory Stock after previously competing in the NMCA, and even early on, he sought to find ways to innovate rather than simply following the status quo. “When everyone else was doing Vortechs and nitrous, I had a turbo Fox-body,” he says. “It was a car my daughter drove in high school – a little four cylinder that I had converted to a V8 car. She decided she wanted something different, so I repossessed it and turned it into a race car.”
He pivoted over to the Real Street class a few seasons later before subsequently teaming up with General Motors to help develop and promote their new LSX block. “I had a Nostalgia Pro Street Nova with nitrous for a couple of years, but I really didn’t accomplish the goals that I wanted to achieve with it,” he says. “But life moves on, and in 2009 we did a fifth gen Camaro with an LSA crate engine and a 4L80 – so basically a ZL1 before that combination officially came out, and it ran 10.30s at 4000 pounds.”
Lawrence came on board with Holley at the end of 2010 and quickly assembled a team of hardcore racers to assist with the EFI motorsport program, which in turn led to Holley’s involvement with Chevrolet’s modern COPO Camaro program, the ARCA racing series, and NHRA Pro Stock, along with efforts in circle track and off-road disciplines as well.
“While I was racing Daren Poole-Adams’ COPOs in 2016, I got to talking with Jesse Kershaw from Ford Racing,” he recalls. “He told me about a car that was unfinished and had been kind of languishing – just basically moving around from one shop to another. It was a 2010 Mustang body in white kit – car number 004. Watson Racing had already done all of the work on the roll cage and all of the prep to make it a Cobra Jet. I told him I would give the idea some thought, but by the time I called him back about the car, he told me he’d already sold it.”
Fortunately for Lawrence, the buyer had unrealistic expectations in terms of the costs involved in making the Mustang into a competitive drag car and backed out of the deal a short time later. “So I jumped on it right away, and over the next few years I pieced together the parts for it while still racing Daren’s COPOs when I had the time. Eventually I just decided that I needed to stop racing these COPOs and get my own car done.”
After sending the car out to be painted at Turn Key Automotive – the same shop that paints the COPOs – Lawrence set to work piecing Cobra Jet Mustang together, sourcing the Strange rear end and various components like the fuel lines, dash pieces, and other Cobra Jet-specific odds and ends from Watson.
“Dave Zimmerman from Team Z was involved in the Cobra Jet program at one time, and I had worked with Dave on my Nova previously,” he notes. “I gave Dave a call and a got hold of the rear suspension pieces I needed from him. I also met Jimmy Ronzello, who had been a Ford test driver for the Cobra Jet back in 2008 and worked in their engine lab. I generally like to do my own engine development stuff, but I knew it would take me a lot longer to get up to speed without Jimmy’s experience with the Coyote engine program. So we started collaborating in 2019, basically sharing knowledge as the car was being developed.”