Holley Parking Lot Party Kicks Off HOT ROD Power Tour 2024


Holley Parking Lot Party Kicks Off HOT ROD Power Tour 2024


As the Hot Rod Power Tour commenced in Holley’s hometown of Bowling Green, Kentucky, the company hosted a lively party at its distribution center on Sunday, June 9, the day before Power Tour hit the road on its sprawling high-octane journey. This year marks Power Tour's 30th anniversary, making it a particularly special occasion and an even greater honor for car enthusiasts in the Bowling Green area.

The Holley Parking Lot Party featured a car show for Power Tour participants, with Holley team members joining in to proudly showcase their personal rides. A select crew from the company will take on the Tour in a fleet of company vehicles, including a potent 2024 Mustang and a Fox Body coupe, built by Detroit Speed. Throughout the Tour, Holley’s expert staff will provide technical assistance to fellow participants.

Also featured at the Parking Lot Party were displays of the latest products from Holley's vast suite of performance brands. A wide array of valuable door prizes were awarded, from renowned brands including Flowmaster, MSD, Hurst, Accel, Baer Brakes, Diablosport, and more. Attendees also participated in drawings for tickets to Holley's legendary Fall events, including LS Fest, MoParty, and Ford Festival. Then, for the grand finale, one fortunate attendee emerged as the recipient of a Holley EFI system.

While at the party, attendees could tour Holley's enormous main distribution facility and the manufacturing plant across the street, for a behind-the-scenes look at how the leading automotive performance aftermarket supplier builds parts and gets them into the hands of enthusiasts.

The 2024 Hot Rod Power Tour began Monday, June 10 with a full day of action at Beech Bend Raceway Park in Bowling Green. After that, the tour makes four stops before wrapping up in Indianapolis:

  • Day 2: Tuesday, June 11—Nashville Superspeedway, Lebanon, Tennessee
  • Day 3: Wednesday, June 12—L&N Federal Credit Union Stadium, Louisville, Kentucky
  • Day 4: Thursday, June 13—National Trail Raceway, Hebron, Ohio
  • Day 5: Friday, June 14—Lucas Oil Indianapolis Raceway Park, Indianapolis, Indiana

The Holley Parking Lot Party proved to be a memorable prelude to this whirlwind performance extravaganza, showcasing Holley's commitment to the automotive enthusiast community, while celebrating one of the all-time great events in the world of hot-rod, racing, and custom cars.


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