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Superchips is a proud sponsor of Jeep Jamboree USA. Jeep® Jamborees are off-road adventure weekends that bring together the outdoors, down-to-earth people, and their Jeep 4x4s. These off-road treks have a long tradition dating back to 1953 when 4×4 pioneer Mark A. Smith organized the first-ever Jeep Jamboree and voyaged across the Sierra Nevada Mountains by way of the old Rubicon Trail. In 1954, Willys Motors — then the manufacturer of Jeep vehicles — became involved with the adventure, and Jeep Jamborees have been an off-road tradition ever since.
Off-Road Hall of Fame and the Explorers Club member, Mark A. Smith also led the 1978-79 Expedicion de las Americas — a 20,000-mile odyssey from the bottom of South America to the top of North America, crossing the infamous Darien Gap — and headed the 1987 Camel Trophy expedition in Madagascar. Since founding Jeep Jamboree USA in 1982, Mark has become a Jeep brand consultant and has conducted intensive training for the U.S. Army Special Forces and law-enforcement agencies. The Smiths’ Jeep Jamboree USA conducts over 30 family-oriented Jeep 4×4 trips nationwide and is truly a family business. Daughter Jill, President, and CEO, brings camaraderie and excitement to thousands of Jeep 4×4 owners annually, while son-in-law Pearse Umlauf, Vice President, and General Manager, is focused on expanding Jeep Jamboree USA, which is the world’s largest Jeep adventure company.
Superchips is currently involved for their 5th consecutive year in partnership with Jeep Jamboree. Targeting enthusiasts and Jeep owners is important for our brand and the JJUSA series offers a prime segment to engage, grow, and enjoy. Jeepers from all over bond at fun events designed to deliver adventure. Make sure you check out the special offer from JJUSA. They are giving away (2) free passes to an event. These aren’t easy to get!