Holley Performance Products seeks a Digital Ads Manager for a full-time role within our automotive aftermarket organization. This position has the potential to be fully remote, hybrid, or in office. If in office, Holley is located in Bowling Green, KY.
The Digital Ads Manager will support our overall marketing strategy by managing and reporting on digital advertising primarily through auction-based ad channels. These include Facebook Ads Manager, Google (display ads and YouTube), and other real time bidding ad platforms. The ideal candidate is a self-starter who has explored new marketing strategies and determined campaign effectiveness based on analytics.
This role reports directly to the Director of Performance Marketing and works collaboratively with the Digital Marketing team to support Holley’s digital marketing strategy. You’ll be a part of a highly talented group of marketing and web professionals.
Role and Responsibilities
Manage the digital advertising budget and performance for digital ad display channels (YouTube, Facebook/Instagram, Google Display Network, and other auction-based digital ad platforms) for the brands underneath the Holley umbrella
Establish digital ad platform foundation to then allow for new platform testing periodically – this is a role with flexibility to create a business unit from scratch
Developing the vendor mix to be utilized, based on campaign goals
Assist with digital advertising go-to-market launch strategies to ensure successful new market launches
Analyze and optimize performance of paid advertising campaigns based on pre-determined goals
Define internal best practices for market launches, campaign structure, optimization, etc. based on project management workflows
Implement A/B testing methodologies on all elements of the digital advertising mix to improve conversion rates (creative, landing pages, audiences, etc.) to optimize campaign results.
Forecast, measure, analyze and report on the impact of digital ad campaigns on revenue
Owning the digital ad attribution process by ensuring all digital ads have measurable tracking
Qualifications and Education Requirements
Bachelors in Marketing, Business or equivalent work experience
2+ years’ experience with demand side platforms (DSPs), Facebook Business Manager, Google Ads, Google Analytics
3+ years’ experience in digital advertising/marketing in a professional setting
Previous experience in Account Management, a plus
Outstanding communication skills (verbal and written)
Preferred Skills
Project management tool experience
Resourceful and able to troubleshoot issues
Automotive performance industry knowledge, a plus
Experience with other ad platforms, a plus
Qualified candidates should submit their resume to: [email protected]
This position is located in Bowling Green, KY
