Holley Performance Products is seeking an eCommerce Content Specialist for a full-time role within an aftermarket automotive organization in Bowling Green, KY. This role works collaboratively with the Web Marketing Manager, Web Content team and the Product Management team to support Holley’s digital marketing and eCommerce strategy. You’ll be a part of a highly talented group of marketing and web professionals.
The Ecommerce Content Specialist position is responsible for assisting with Holley’s website properties, user experiences, and website acquisitions. This position assists with new online features and content change requests from internal business stakeholders and the project managers. As a specialist, you will help with eCommerce conversion improvements, as well as web and mobile site analytics and reporting.
Role and Responsibilities:
This role works closely with IT team throughout the project, assisting with pre-launch and post-launch plans; tracking of Web site metrics, staying on top of trends in Internet marketing and making recommendations to improve sites and drive new opportunities.
- Ensure our corporate websites have accurate product information, features, photos, videos, specs, and more.
- Assist with content organization, creation, and modifications
- Help with brainstorming and implementing new features to augment site functionality.
- Work with internal partners to develop realistic, creative, and technical solutions based on the needs of the business bringing new digital content from the design phase all the way through to completed development while maintaining excellent team and customer service.
- Control quality of work across digital platforms. Includes (but not limited to) ensuring content renders correctly on all browsers and devices.
- Assist in ensuring best SEO practices for web content
- Assist with other technical production duties as needed, such as videos, images, design comps, and wireframes when needed
Qualifications and Education Requirements:
- Must be able to easily handle day-to-day maintenance tasks and maintain a workload of projects
- 2 years: Web experience, preferably on a large, consumer-facing e-commerce website
- Experience in WordPress, Shopify, or other CMS
- Being a fast, independent learner able to master new skills quickly
- Ability to communicate complex ideas and processes in a simplified manner
- Excellent organization and time management skills
- 4 Year Degree Preferred - Marketing, Computer Information Technology, Business, English, Communications, Automotive Technology
- Strong written and verbal communication skills
- The ability to work with a team and independently
- Self-starter. Proven ability to drive projects to completion with good decision-making with little to average management
- Automotive Understanding and/or Expertise - Highly Preferred
Preferred Skills:
- Hands-on aftermarket automotive knowledge strongly favored
- Web site management skills a strong plus
- Fundamental understanding of HTML/CSS
- Excel Experience - Highly Preferred
- Database and/or SQL skills a plus
- General knowledge of basic SEO best practices
- Web Design Skills plus
- Marketing knowledge preferred
- Resourceful and able to troubleshoot issues
- Proficiency in Adobe Creative Suite a plus
This position is located in Bowling Green, KY
Qualified candidates should submit their resume to: [email protected]
