Holley’s presence at the PRI Show centers on highlighting its most advanced EFI, ignition, and display technologies, giving racers and builders a firsthand look at the systems driving modern performance.

New Tech Debuts: Connectivity, Data, and Control

The booth features an extensive lineup of key EFI products, including a full Holley EFI ECU display board showcasing the Dominator, HP, Terminator X, and Terminator X Max systems. Attendees also explore the new Terminator X Bluetooth Module, the rolling Sniper 2 display, and Holley’s 8-Channel EGT kit—top-requested solutions for tuners seeking precision, connectivity, and data clarity.

Shop Holley EFI systems here.

MSD Ignition Solutions Reinforce Holley’s Leadership

MSD’s top products take a prominent position as well, reinforcing Holley’s leadership in ignition technology. The Ultra 7AL, 6 Series, and 6CT circle track ignition boxes draw steady interest, along with the Pro Mag electronic points box and the Dual Channel Power Grid Timing Controller. The MSD Pro 600 CDI Ignition & Coil Kit and the Blaster HVC Coil paired with a 6 Series unit further demonstrate Holley’s commitment to high-performance spark delivery for everything from grassroots builds to championship-level programs.

Shop MSD ignition boxes, coils, distributors, plug wires, intake manifolds, and more here.

Dash, Data, and Displays for Every Build

Holley is also showcasing its leading gauge and dash solutions, including the Holley EFI Dash Display fitted with the eye-catching Fox Body Display Skin. RacePak’s SmartWire system, dashes, and analogue gauges underline Holley’s depth in data acquisition, while Classic Instruments adds a stylish complement for builders seeking a refined look without sacrificing functionality.

Shop Holley EFI and RacePack digital dash options here.

Engines That Bring the Technology to Life

The booth’s engine and vehicle displays create a real-world connection between Holley components and on-track performance. A 350ci Small-Block Chevy features Holley EFI and a Hi-Ram setup with dual 4150 throttle bodies, supported by NOS plate kits for added punch. Nearby, a 632ci Big-Block Chevy from NHRA Pro Stock racer Jason Line showcases MSD’s crank trigger, distributor, and wires, paired with a Gen 3 Ultra Dominator carburetor. Holley’s swap solutions also take center stage with an LS3/T56 engine swap display introducing the new Swap Essential Package Level 5 for 4th-Gen F-Bodies—complete with engine mounts, crossmember, oil pan, headers, exhaust, mid-mount accessory drive, and dipstick.

The Leader In Engine Swap Solutions

Rounding out the booth is a standout display vehicle: a 2018 Mustang GT drag car belonging to top Holley online moderator and tuner Devin Vanderhoof. Equipped with a lightweight Dominator ECU, Pro Dash, 8-Channel EGT, and an MSD Pro 600 ignition system, the car serves as a rolling example of how Holley electronics support elite-level competition. RacePak suspension sensors further emphasize the booth’s focus on data-driven performance.

Shop Holley Engine Swap Solution here.

Holley’s PRI presence ultimately demonstrates a complete ecosystem of EFI, ignition, instrumentation, and swap solutions—designed to empower racers, tuners, and builders with industry-leading tools for every stage of performance.