Holley Performance Brands is bringing the heat to SEMA 2025 with a full-throttle showcase of its latest EFI tech, headlined by the Bluetooth-enabling Terminator X Bluetooth Module and the Sniper 2 Bluetooth Module.

Nestled amongst the Gen III HEMI and small-block Chevy display engines and our radical LT4-swapped 4th-gen Camaro in the Domestic Muscle section of our booth, the all-new Terminator X Bluetooth Module, launched in 2025, takes center stage as the latest advancement in mobile tuning technology. It enhances tuning flexibility with iOS and Android compatibility, a built-in EFI Tuning Wizard, data logging, and plug-and-play installation. It represents another step forward in Holley’s mission to bring professional-grade calibration tools to every enthusiast’s garage.

Shop Terminator X Bluetooth Module here.

Shop Sniper 2 Bluetooth Module here.

The Sniper 2 Bluetooth Module—already a proven favorite—illustrates the convenience and flexibility of Holley’s established platform. Together, they reinforce Holley’s commitment to seamless connectivity and user-friendly control whether your tuning attack is factory EFI-based or a ground-up carb-to-EFI conversion. A custom etched intake manifold was the big eye candy in the booth.

Expanding beyond hardware, Holley strengthens its position as a full EFI solution provider with the introduction of Sniper 2 HyperSpark Master Kits. These complete systems integrate EFI, ignition, and power management into one cohesive package, making performance upgrades more accessible and efficient than ever before. Available for popular small-block combinations, each kit includes the Sniper 2 EFI system, HyperSpark distributor, coil, ignition box, and integrated harness—delivering a true plug-and-play experience. Supporting up to 650 horsepower naturally aspirated or 575 horsepower boosted, these systems eliminate guesswork while offering Bluetooth setup directly from a mobile device, no laptop required. Consumers also benefit from savings of up to $230 compared to purchasing individual components, underscoring Holley’s value-driven approach to performance.

Changing focus, Holley Performance Brands is showcasing continued growth in its chemical solutions lineup with recent introductions like NOS Octane Booster, Holley Carburetor and Throttle Body Cleaner Spray, and Baer Spray Brake Cleaner which are further complemented by ongoing expansion of the CataClean brand. Available at major retailers including Walmart, Amazon, and AutoZone, these products reinforce Holley’s reputation for offering dependable, high-performance solutions for every stage of vehicle ownership.

• NOS Octane Booster raises octane levels by up to five points, treating up to 20 gallons per bottle for added power and protection during track or street use.

• Holley Carburetor and Throttle Body Cleaner removes gum, varnish, and carbon buildup from carburetor internals and choke valves for easier cold-starts, smoother throttle response and improved reliability. It also excels at cleaning throttle bodies and plates, carb linkages, PCV valves, heat risers and other small engine components.

• Baer Spray Brake Cleaner is a technical grade brake cleaner formulated to remove dirt, grease and other contaminants from brake system components such as rotors, pads, calipers and drum brakes as well as other metal or metallic parts. This non-chlorinated, 50 state legal cleaner is a mostly colorless cleaning agent and leaves no residue after the solvents evaporate.

SEMA 2025 is all about showing how Holley keeps pushing the boundaries—blending innovation, performance, and practicality into everything we produce. From mobile EFI tuning to complete performance bundles and new chemical solutions, Holley Performance Brands continues to prove that no one connects enthusiasts to horsepower quite like we do.