Hoonigan Hot Rods Their Merch Van!

Author: Skylar Drake | 02/24/2020 < Back to Motor Life Home

Unless you have lived under a rock for the last few years, it's likely the name "Hoonigan" has popped up at some point. This tire slaying crew of hot rodders make it a point to thrash their project cars and continue to set trends for wild and crazy builds. For their recent project however, something more sensible came to mind with this 1969 Chevy P10 step van. Originally sporting an anemic 250 C.I. inline six and three-speed manual, their new merchandise hauler required an overhaul to be worthy of staying in the fleet.

Snatching a GM LS engine from their regular cab donor, the modern mouse motor was updated with a slew of Holley goodies. We find a Holley EFI 105mm throttle body, bolted on a 105mm Hi-Ram intake. 120lb/hr injectors are installed on the billet fuel rails to finish off the induction system. A polished Mid-mount accessory drive keeps things nice and tight and grants them the ability to add air conditioning and power steering in the future. 2-Piece Chevrolet script valve covers hide the Holley EFI ignition coils for a nostalgic feel. Mated behind the LS engine is a B&M Street/Strip 4L80E transmission utilizing a 2000RPM stall converter. This trans in particular is capable of handing 800HP and up to 650 ft/lb of torque making this an excellent option for potential power adders down the road. A universal Sniper EFI fuel tank is slid into the factory frame rails; its 400LPH internal pump is designed to be quiet and deliver more than enough fuel for this 400HP drivetrain.

All of this is managed with a Holley EFI Dominator ECU, its integrated transmission control makes the 4L80E a plug-n-play upgrade. A 12.3" Pro Dash displays engine vitals and allows the driver on-the-fly tuning capabilities. Additionally, the included GPS antenna allows them to swap wheels/tires without worrying about changing speedometer gears or transmission tunes. Cooling is handled by a 67-72 C10 Frostbite LS Swap radiator and the dual high-performance 14" cooling fans are easily mounted with Frostbite's fan shroud package. The fan relays are also controlled with the Dominator ECU giving Hoonigan all of the cooling needed to handle California summers. Altogether the "Merch Van" is modest in terms of Hoonigan builds, but will be a key addition to the fleet. The custom side panel will display Hoonigan apparel and present customers the opportunity to walk up and see the van in person while shopping. To see the full build, check out the videos featured below; to find out more information on the products used here, dive into the recommended products section.

Part 1: Meet the NEW Project!

Part 2: Van Meets Its Donor

Part 3: Cleaning Up The Chassis

Part 4: 400HP Engine Assembly

Part 5: Pro Dash + Rust Removal

Part 6: Exhaust Fab & More

Part 7: That's A Wrap!

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